SNapple
Developed for the 2016 AAF National Student Advertising Competition.
Snapple is a lightning rod for positivity; drink one, and you're sure to come away with a little shock. This following campaign shows how Snapple is the catalyst to getting a good thing going.
The TV
Broccoli
Kid President
The Digital
Snapple Real Facts are applied in real life to help get a good thing going.
Like the Bat Signal in Gotham, Snapple consumers can Tweet using the Snapple Emoji when they need a little help. Snapple will reply with a reassuring picture, gif or meme, to help consumers "Snap Back" from their distress.