Mike's Hard
the print
the digital/guerilla
The Print shows how Mike's can be an effective motivational tool.
mike's hardest of them all
Mike's is also motivating in the fight against boredom by providing unique challenges under each bottle cap.
The challenges can be uploaded to social media under the #MHOTA. More challenges are available on the Mike's Hard mobile app.
There, users can accumulate points on the "Hardness Scale" with each completed challenge.
Rack up enough points and they'll get an invite to Mike's Hard themed athletic event akin to Ninja Warrior and Wipeout that will be held in various cities throughout the country. Then, the question will finally be settled as to who's the Hardest of Them All.